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08.30 Registration & Coffee, Objective Setting

Morning Chair’s Opening Remarks
Ben Kisby
Senior Category Manager Tesco
Kellogg Company


09.00 Ensure Successful Category Strategy Implementation & Achieve Maximum Growth By Creating Insight-Led Channel Strategies & Category Visions Which Achieve Buy-In From Internal Teams & Retailers Alike

  • Tapping into relevant shopper insights and missions to create pertinent and relevant channel strategies and visions which drive category growth
  • Tips for getting early internal buy-in to help embed and integrate the category vision in the day-to-day business rhythm
  • Getting retailers aligned and bought into your category vision and the drivers to push for successful strategy implementation per channel
  • Does your category strategy reflect the latest market and shopper trends to optimise growth and ensure your category vision is up to date?

Sarah Miskell
European Category Director
Coca-Cola Enterprises


09.20 Cultivating Enduring, Collaborative Retailer-Manufacturer Relationships For Commercial Success & Sustained Category Growth

  • Best-practice advice on how to achieve and benefit from truly collaborative retailer-manufacturer relationships
  • Presenting to retailers – what kind of insights, visions and strategies can retailers really buy into?
  • Win in the changing retail environment and evolving shopper landscape by collaborating on important category issues such as range rationalisation, pricing and promotions, ranging and display to best benefit both the retailer and supplier
  • What’s next? Predicting short- to long-term market and shopper trends and what will be the expectation on category teams to meet these upcoming demands?

09.20 Perspective One – Retailer

Jamie Seymour
Category Buyer
The Co-operative

  • How can manufacturers create successful, engaging and sustainable retailer-supplier partnerships which help the relationship add value to both businesses?
  • Tips for getting retailers on board with your category visions – how do you present and get customers to back mutuallybeneficial strategies around ranges, prices, promotions, shelf and display?
  • Results! What worked and how do you build a relationship with a retailer when there is no natural platform?

09.40 Perspective Two
Neil Barker
Sales Director UK & Ireland
Birds Eye Limited

10.00 Perspective Three
James Thomas
Head of Category Development
United Biscuits

10.20 Bonus Session: Reserved For Exclusive Partner Speaker

10.40 Morning Refreshments & Informal Networking


11.10 Unravelling The Shopper & Customer Trends Impacting Categories, Markets & Shaping The Changing Retail Landscape – Today & In The Future

  • How are consumer habits and shopper purchasing affecting macro customer and market trends? What’s next from a category perspective? From pricing and promotions to channels and packaging, how does this impact on the short- vs. long-term strategy?
  • How will the shopper change and develop in the next 5-10 years and what impact will this have on the wider market?
  • How must retailers and suppliers continue to innovate to meet evolving shopper demands?

Simon Brooksbank
Category Controller: Bakery, Pizza & Food To Go
2 Sisters Food Group

Julie Taylor
Global Head of Customer Marketing
William Grant & Sons Brands Ltd

Rebecca Oliver-Mooney
Category & Marketing Controller
Müller Wiseman Dairies

11.40 Harnessing & Driving Growth In The Convenience Channel – Target Customers & Refine Your Offering To The Shopper Mission Which trends and innovations are manufacturers harnessing to drive growth in convenience? Food to go? Meal for tonight? Mobile? Click and collect?

  • De-coding the evolving individual convenience shopper mission
  • Innovating and altering convenience formats and offerings to best meet shopper needs and demands for targeted and tailored products and ranges in-store – from geography, affluence and shopper habits
  • Best-practice advice for approaching and creating long-term relationships with convenience retailers
  • What impact does the convenience format have on your promotions, display and ranging strategies?

11.40 Perspective One
Markus Hofmann
Head of Global Retail Foodservice & Coffee
Shell Retail International

12.00 Perspective Two
Liz Cooper
Category Controller

12.20 Perspective Three
Matthew Deane
Head of Category Leadership & Market Insight
Molson Coors Brewing Company (UK) Limited

12.40 Lunch & Informal Networking For Delegates, Speakers & Partners

13.10 Peer-To-Peer Informal Lunchtime Discussions

A) International Category Management
Julie Taylor, Global Head of
Customer Marketing
William Grant & Sons Brands Ltd

B) Small Budget Category Management

C) Harnessing Mobile

D) Data, Data, Data!

E) Pricing Strategy: EDLP Vs. High-Low

13.40 Afternoon Chair’s Opening Remarks
Sarah Miskell
European Category Director
Coca-Cola Enterprises

13.45 Optimise Your Online Strategy & Online Retailer Relationships To Win Shoppers, Beat The Competition & Profit From The Growth Of Online

  • Adapting your category strategy around the latest trends to win and exploit online as an area of growth
  • Best-practice advice on approaching category and product segmentation online and navigational cues which guide the consumer towards your product
  • How can suppliers and retailers collaborate to tailor ranges to deliver excellent online offerings and successfully implement online discounting and promotional strategies which win shoppers and increase sales?
  • How do you develop your online strategy to achieve that next level of growth?

13.45 Perspective One
Lucy Freeland
Head of Online & Digital
Mondelēz International

14.05 Perspective Two
Daniel Bentley
Category Manager
Aunt Bessie’s Limited

Jonathan Wright
Ecommerce Manager
Aunt Bessie’s Limited


14.25 Asda (Walmart UK) Share How They Are Driving Innovation Both Digitally & In-Store In The Face Of Ever-Changing Shopper Trends By Collaborating More Closely With Manufacturers & Brands

Dom Burch, Senior Director
Marketing Innovation &
New Revenue
Asda (Walmart UK)


14.45 Reinvigorate Your Main Estate Channel & Category Visions With Trend-Led Insights & Strong Retailer Collaboration For Sustained Growth In The Changing Retailer Environment

  • What can we expect from the changing main estate shopper and how can we create strategies to accommodate their evolving missions?
  • Collaborating with grocers and multiples on pricing, promotion and simplifying ranges to really deliver an offering that satisfies shopper missions
  • What is the correct complexity of the in-store offering and how do you make the ranges much more relevant to the shopper?
  • Encouraging display initiatives and navigation cues to reinvigorate the shopper experience in main estate to guide and engage shoppers

James Cragg
Head of Category Development GB

15.05 Bonus Session: Reserved For Exclusive Partner Speaker

15.25 Afternoon Refreshments & Informal Networking


16.10 Optimising The Brand & Own Label Relationship To Promote Innovation & Drive Sales Growth
Gail Paddy
Senior Product
Development Director
Asda (Walmart UK)


16.25 Triumph In The Discounter Channel: Tailor Your Strategy & Ranges To The Discounter Retailer & Shopper Missions To Boost Growth & Gain Market Share

  • What can we expect from discounters to maintain growth and market share in the changing retail environment? How will their offering change? Will value continue to be their position?
  • Insights into selling to the changing discounter shopper – who are they and what do they want?
  • Advice on cultivating a collaborative long-term category relationship with discounter retailers
  • How can we work with discounters while maintaining good relationships with existing customers?

Speaker To Be Announced; Please Check Website For Details


16.40 Insight-Led New Product Development Which Appeals To Customers & Consumers Alike – Reinvigorate Your Category With Up-To-The-Minute Innovation
In this session, hear from leading UK brands on their learnings and insights to genuinely innovate in such a saturated space. How have they created products and offerings which cater to the increasingly empowered shopper’s quirks and demands and stood out on crowded shelves?

16.40 Perspective One
Georgina Thomas
Category Director
Lucozade Ribena Suntory

Masha Voskresenskaia
Category Controller
Lucozade Ribena Suntory

17.00 Perspective Two
Louise Hoste
Category, Pricing & Technical Director

17.20 Chairman’s Closing Remarks & Close Of Conference

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