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Today Is Your Last Chance To Save Up To £299!

Boost Retailer-Manufacturer Collaborations & Drive Insight-Led Visions For Profitable Category Management: Drive Category Sales & Win Shoppers With Future-Focused, Trend-Savvy, Data-Led Channel & Pricing & Promotion Strategies Across Convenience, Main Estate, Discounters & Online

One-Day, Results-Driven Conference & Networking Event, 28th February 2018, The Hilton London Kensington & A Separately-Bookable, Post-Conference Convenience Growth Day, 1st March 2018, London. Download The Brochure. Book Before Today & Save Up To £299.

‘Inspiring place to share experiences.’ Premier Foods (2017 Conference Attendee)

Maximise Your Category Success For Tomorrow’s Increasingly Competitive Shopper & Retail Market To Capitalise On Opportunities Across Convenience, Online, Main Estate & Discounter Channels:

  1. Engage, Inspire & Excite Your Retailers: Advanced collaboration concepts for next-level partnership success Retailer Q&A
  2. Stay Ahead Of Shopper Missions, Insights & Trends: Predicting and capitalising on emerging trends to transform future strategies
  3. Sky-Rocket Convenience Growth: Boost basket spend by adapting to small format stores and different shopper journeys and experiences
  4. Pre-Empt Future Market Challenges & Capitalise On Change: Protect and support your category through upcoming market changes, Brexit, inflation and market uncertainties
  5. Savvy Pricing & Promotions Strategies: Maintain margins and boost growth in the face of range rationalisation, increased costs and combative pricing
  6. Optimise Discounter Growth: Take advantage of discounter growth without endangering current relationships
  7. Conquer Online! How can you take your category to online victory with inspiring shopper-centric strategies?
  8. Master Main Estate: Grow sales and shelf space above your competitors with novel offerings, fixtures and innovations

Real Insights From 29 Retailers & Manufacturers Speaking On: Profitable Retailer Relationships • Shopper Insights & Expectations • Actioning Shopper Insights • Convenience • Boosting Online • Volatile Market Success • Discounter Excellence • Winning Main Estate • Maintaining Margins • The Future of Category Management

PLUS! This Category Management Conference - Driving Growth Features:

  • 30 In-House Speakers From Industry-Leading Food & Drink Manufacturers & Retailers In 1 Inspiring Day
  • 1 Unmissable "Convenience Growth Day" With 8 Industry Leaders: Capitalise on evolving shopper missions and market opportunities with insight-led commercial approaches for profitable, trend-led convenience strategies which drive long-term growth
  • 100% Satisfaction Rating In 2017!
  • 12 In-Depth Sessions Focused On Your Hottest Category Management Topics
  • 3 Interactive Panel Discussions: 'Shopper Insights & Expectations', ' The Future Of Category Management' & 'Profitable Retailer Relationships'
  • 3 Facilitated Informal Peer Discussions & Brainstorming: A) Sales & Account Managers B) Own Label C) Smart Snacking - An Evolving Category
  • 1 Delegate Debate: Discounter Excellence
  • 2 Conference Chairpersons
  • NEW! Retailer Q&A
  • NEW! Interactive Programme - Live Q&A & Interactive Voting
  • NEW! Challenger Brand Case Studies
  • NEW! Cross-Sector Perspectives 

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Can You Help Drive Category Growth & Profits?

exhib stand
For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@categoryconference.com.

Book your exhibition stand and two delegate passes today for only £1,949 +VAT (Save 550). Book your stand here. Please note that we have limited exhibition space and stands will be issued on a first-come, first-served basis.


The Category Management Conference – Driving Growth. Please click here to view the full programme.

08.30 Registration & Coffee

09.10 GIC Welcome, Interactive Voting Introduction, Morning Chair’s Opening Remarksinteractive
Sarah Miskell, Operational Marketing Director, Müller UK & Ireland
muller sarah

PROFITABLE RETAILER RELATIONSHIPS

09.25 As Range Rationalisation & Market Uncertainties Change The Playing Field, Generate Shared Victories With Inspiring, Successful Retailer-Manufacturer Collaborations
Julie Stevens, Category Controller, Alpro
alpro

NEW! RETAILER Q&A

09.45 Keep the door open with insights into what buying and trading teams are looking for and what data will make them sit up and pay attention!
retailer flagIan Chant, Senior Buyer, Wilko
wilko
10.15 From Trade Promotional Planning To Effective Retail Execution: How To Use Big Data & IoT to Improve Performance, Brand Presence & Compliance
Andy Pryke, Senior Solutions Consultant EMEA, AFS Technologies
afs
10.30 Refreshment Break With Informal, Facilitated Networking

SHOPPER INSIGHTS & EXPECTATIONS PANEL DISCUSSION

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11.00 Navigate Ever-Changing Shopper & Consumer Missions & Trends For More Insightful, Precise Category Strategies

Leigh McGuigan, Category Development Manager, Baxters Food Group
baxter

Fox, Marketing Director, Pukka Herbs
pukka

Sumit Dey, Senior Category Manager, AB InBev UK
ab inbev

Damien Kennedy, Co-Founder, Wheyhey

wheyhey

Fiona Killen, Senior Category Manager, 2 Sisters Food Group
2 sister

Amy James, Category Manager, Greggs

11.30  Bonus Session; Reserved For Exclusive Partner. To get involved in The Category Management Conference - Driving Growth, please call +44 (0)20 3479 2299 or email info@categoryconference.com for more details.

ACTIONING SHOPPER INSIGHTS - NEW

11.45 Understanding Your Shopper Is Only Half The Battle; Convert Data Insights Into Actionable Strategies Which Produce Results
Matthew Langley, Category Manager, Westons Cider
westons

CONVENIENCE

12.05 Stay Ahead In Convenience With Deeper Insights Into How To Increase Channel Growth & Add Value To Your Shoppers’ Convenience Experience
Jason Simpson, Senior National Account Manager – Convenience, Lactalis McLelland
lactalis

Access the full Convenience Day agenda here! Book now!

BOOSTING ONLINE - CROSS SECTOR

12.25 Embracing The Omni-Channel World & How John Lewis Is Harnessing Its Digital & Physical Space To Win In An Ever-Changing Retail Landscape
retailer flag
Louisa Nicholls, Senior Online Trading Manager, John Lewis
john lewis

12.45  Bonus Session; Reserved For Exclusive Partner. To get involved in The Category Management Conference - Driving Growth, please call +44 (0)20 3479 2299 or email info@categoryconference.com for more details.

13.15 Lunch & Informal Networking For Delegates, Partners & Speakers

13.45 Informal Discussions & Peer Brainstorming

A) Sales & Account Managers
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Hilary Nithsdale, Trading Controller, Today’s Wholesale
todays wholesale

B) Own Label
retailer flag

Nick Parkes, Head of Own Label, Costcutter
costcutter

C) Smart Snacking – An Evolving Category
Gary Smith, CEO, Bounce
bounce

14.15 Afternoon Chair’s Opening Remarks

UNLOCKING NEW GROWTH CHANNELS - CASE STUDY

14.30 A Case Study On Breakfast Drinks: Creating A Clear Vision For Success & Executing With Pace
Sarah Allaway, Category Manager, Weetabix On The Go
weetabix

DISCOUNTER EXCELLENCE - DELEGATE DEBATE

14.50 As Discounters Continue To Steam Ahead In The Fight For Market Share, How Can You Profit From The Growth Opportunities?

WINNING MAIN ESTATE

15.10 Seize Every Opportunity For Growth With Insights Into How Shopper Missions Are Changing & How Your Category Visions Should Be Too
Penny MacKintosh, Head of Category & Shopper Marketing, graze.com
graze

15.30 Refreshment Break With Informal, Facilitated Networking

MAINTAINING MARGINS

16.00 Support Your Category Through Upcoming Inflation & Combative Pricing Tactics With Savvy Pricing & Promotion Strategies Which Mitigate The Risk Of Increasing Costs & Rationalisation
Chris Mansell, Business Unit Controller, Premier Foods
prem food chris

FUTURE OF CATEGORY MANAGEMENT - THOUGHT-LEADER PANEL

16.20 Where Will The Category Management Role Be In 5-10 Years? Stay Ahead Of Industry & Market Changes With Intuitive Visions Into The Future Of Category Management & The Implications For You Today
Nick Parkes, Head of Own Label, Costcutter
costcutter 2

Dani Busseni, Head of Category Management - Sweet Treats, Premier Foods
prem foods

David Webster, Head of GB Convenience & Discounters Team, Diageo
diageo

Julie Stevens, Category Controller, Alpro
alpro

Hannah Searle, Category Insight Manager,
Carlsberg
carlsberg

Ian Thomson, Co-Founder & Comms Director, Thomson & Scott Ltd
skinny fizz

16.50 Official Close Of Conference & Chair’s Closing Remarks

PLUS! Separately-Bookable, Post-Conference Convenience Growth Day, 1st March 2018, Asia House, London. Take A Look At The Programme Below:

Capitalise On Evolving Shopper Missions & Market Opportunities With Insight-Led Commercial Approaches For Profitable, Trend-Led Convenience Strategies Which Drive Long-Term Growth

09.00 Registration, Networking & Meet & Greet

09.25 Co-Chair’s Morning Opening Remarks
Ian McCabe, Category Controller, Müller
muller ian

Charlotte Roberts, Commercial Strategy Manager, Müller
muller charlotte

SHOPPER MISSIONS & BEHAVIOURS

09.40 Tapping Into Convenience Shopper Mindsets To Shape Insight-Led, Innovative Category O­fferings
Liam Ward, UK Controller – Convenience, Lactalis McLelland
lactalis liam

RETAILER RELATIONSHIPS

10.15 Sustaining Retailer-Manufacturer Partnerships That Weather Changes In The Convenience Market For Category Growth & Commercial Success

Nick Parkes, Head of Own Label, Costcutter
costcutter 2
10.45 Informal Networking & Morning Refreshments

TAILORED OFFERINGS

11.20 Guarantee Increased Basket Spend With Mission-Based, Segmented Convenience Strategies & Tailored Ranges, Off­erings & Promotions Strategies
Aimee Baxter, Customer Category Development Manager, Total Snacking, Mondelez International
modelez
11.55 Bonus Session; Reserved For Exclusive Partner. To get involved in The Convenience Growth Day, please call +44 (0)20 3479 2299 or email info@convenienceconference.com for more details.

12.25 Lunch & Informal Networking

12.55 Informal Discussions & Peer Brainstorming

  • A. Planogramming & Store Layouts
  • B. Success In The Symbol Groups
  • C. Remaining Relevant In Small Format Multiples
  • D. Winning Propositions & Enduring Partnerships In Forecourt Retailing

13.25 Afternoon Chair’s Remarks

FOOD-TO-GO & MEAL OCCASION OPPORTUNITIES

Competing To Win In A Crowded Market: What Is The Future Of Mission-Led Meal Occasions & How Can You Tap Into It?

13.40 Ian Garrett, Sales Director – Convenience, Kerry Foods
kerry
14.15 Richard Hemming, Head of Category Planning, Ginsters
ginsters
14.50 Bonus Session; Reserved For Exclusive Partner. To get involved in The Convenience Growth Day, please call +44 (0)20 3479 2299 or email info@convenienceconference.com for more details.

Please check the website regularly for updates and newly-confirmed speakers. For more information on how to get involved in The Category Management Conference – Advanced Channel Strategies In Action, please call +44 (0)203 479 2299 or email info@categoryconference.com.

15.20 Refreshment Break & Informal Networking

INDEPENDENT ADHERENCE - DELEGATE DISCUSSION

15.50 How Do You Convince Independent Retailers To See The Mutual Advantages Of Complying With Category Plans

FUTURE OF CONVENIENCE

16.10 Adaptive Strategies To Stay Ahead & Capitalise On Convenience Growth In The Changing UK Retail Market
Maria Petralli, Head of Impulse Category Development, Danone Waters
danone
16.40 Co-Chair’s Closing Remarks & Official Close Of Convenience Day