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Book Today & Save Up To £249! Separately-Bookable, Post-Conference Convenience Growth Day, 1st March 2018, London

Capitalise On Evolving Shopper Missions & Market Opportunities With Insight-Led Commercial Approaches For Profitable, Trend-Led Convenience Strategies Which Drive Long-Term Growth

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09.00 Registration, Networking & Meet & Greet

09.25 Co-Chair’s Morning Opening Remarks
Ian McCabe
Category Controller
muller ian
Charlotte Roberts
Commercial Strategy Manager
muller charlotte


09.40 Tapping Into Convenience Shopper Mindsets To Shape Insight-Led, Innovative Category O­fferings

  • Refining our understanding of the convenience shopper – just who are they and what do they want?
  • With less data and insights to work with, how can you get the most out of the macro and micro trends?
  • Realistically actioning convenience channel insight for category strategies which capitalise on trends and seize opportunities for long-term growth

Liam Ward
UK Controller – Convenience
Lactalis McLelland
lactalis liam


10.15 Sustaining Retailer-Manufacturer Partnerships That Weather Changes In The Convenience Market For Category Growth & Commercial Success

  • Cultivate a mutually-beneficial partnership with retailers bought into category strategies around range, price, promotion, shelf and display
  • With limited shelf space, chilled displays and range rationalisation rife – how can manufacturers create offerings which respond to retailer needs?
  • How can manufacturers build long-lasting relationships with retailers when there is no natural platform?

Nick Parkes
Head of Own Label
costcutter 2
10.45 Informal Networking & Morning Refreshments


11.20 Guarantee Increased Basket Spend With Mission-Based, Segmented Convenience Strategies & Tailored Ranges, Off­erings & Promotions Strategies

  • Personalise your promotions policies to store characteristics to engage shoppers and increase spend
  • Increase capture rates with insight-led strategies which deliver the right offering and range for your stores and customers
  • Appropriately adapting your offerings across small-format grocers, symbols, forecourts and independents

Aimee Baxter
Customer Category Development Manager, Total Snacking

Mondelez International
11.55 Bonus Session; Reserved For Exclusive Partner. To get involved in The Convenience Growth Day, please call +44 (0)20 3479 2299 or email info@convenienceconference.com for more details.

12.25 Lunch & Informal Networking

12.55 Informal Discussions & Peer Brainstorming

    A. Planogramming & Store Layouts
    Nick Parkes
    Head of Own Label
    costcutter 2
    B. Success In The Symbol Groups
    C. Remaining Relevant In Small Format Multiples
    D. Winning Propositions & Enduring Partnerships In Forecourt Retailing

13.25 Afternoon Chair’s Remarks


Competing To Win In A Crowded Market: What Is The Future Of Mission-Led Meal Occasions & How Can You Tap Into It?

  • How can category managers operate with a lack of data to spot gaps and seize growth opportunities within food-to-go over the next five years?
  • Pairing and meal occasion strategies which persuade shoppers to ‘trade-up’ to premium meal deals or snacking solutions

13.40 Ian Garrett
Sales Director – Convenience
Kerry Foods
14.15 Richard Hemming
Head of Category Planning
14.50 Bonus Session; Reserved For Exclusive Partner. To get involved in The Convenience Growth Day, please call +44 (0)20 3479 2299 or email info@convenienceconference.com for more details.

Please check the website regularly for updates and newly-confirmed speakers. For more information on how to get involved in The Category Management Conference – Advanced Channel Strategies In Action, please call +44 (0)203 479 2299 or email info@categoryconference.com.

15.20 Refreshment Break & Informal Networking


15.50 How Do You Convince Independent Retailers To See The Mutual Advantages Of Complying With Category Plans

  • What actual control and power do head offices have when influencing and incentivising independents to meet their vision a“er signing up to the fascia? How successful is this?
  • Drive the right category principles and brand vision to ensure retailer buy-in and maintain compliance across range, promotion, display and pricing
  • How do we know when we’ve achieved compliance success? Which KPIs should we focus on to determine success or failure?


16.10 Adaptive Strategies To Stay Ahead & Capitalise On Convenience Growth In The Changing UK Retail Market

  • What future innovations are set to compliment ever-changing shopper missions and behaviour and how could you use them?
  • How can convenience stores capitalise on click-and-collect and the rise of online shopping forcing people to top-up little and often?
  • How are shopper perceptions of price and value changing and how can manufacturers keep one step ahead?

Maria Petralli
Head of Impulse Category Development

Danone Waters
16.40 Co-Chair’s Closing Remarks & Official Close Of Convenience Day