Kantar Consulting switch on growth. With over 1,000 analysts, thought leaders, software developers and expert consultants we help clients develop and execute brand, marketing, retail, sales and shopper strategies to get growth delivered. Kantar Consulting owns market leading assets including PoweRanking, GrowthFinder, Global Monitor, RetaiI IQ, RichMix, XTEL and Marketing, Insights and Purpose 2020. We track 1200 retailers globally, have purchase data on over 200 million shoppers and forecast social, cultural and consumer trends across the world.
Kantar Consulting is part of Kantar, the data investment management division of WPP.
Shopper Insights through a Behavioural Economics Lens
PRS IN VIVO is the World’s Expert in Packaging, Shopper Marketing and New Product Insights, and the cornerstone of our philosophy is that we believe primarily in what people do rather than what they say.
We know that real life purchase decisions are overwhelmingly behavioural (“thinking fast”) rather than rational (“thinking slow”), and that they are greatly influenced by context. These core principles are reflected in all of our research methodologies and our entire way of thinking.
Our established suite of tools includes a global network of mock-up stores and other shelf evaluation facilities, a powerful database and volumetric forecasting capabilities, and expertise in both fixed & mobile eye tracking – all developed and refined to understand in depth what shoppers see, understand and buy in FMCG grocery environments.
More recently we have leveraged these 40+ years of expertise more widely to apply Behavioural Economics to other non-FMCG categories, different shopping environments, such as impulse channels, duty-free stores & specialist retail outlets, as well as the fast-expanding and exciting worlds of e-commerce and Nudge marketing.
For further information please visit www.prs-invivo.com or contact Andy Rushforth on +44(0)78148 52089