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The Category Management Conference – Driving Growth

Boost Retailer-Manufacturer Collaborations & Drive Insight-Led Visions For Profitable Category Management: Drive Category Sales & Win Shoppers With Future-Focused, Trend-Savvy, Data-Led Channel & Pricing & Promotion Strategies Across Convenience, Main Estate, Discounters & Online


08.30 Registration & Coffee

09.10 GIC Welcome, Interactive Voting Introduction, Morning Chair’s Opening Remarksinteractive
Sarah Miskell
Operational Marketing Director
Müller UK & Ireland

muller sarah

PROFITABLE RETAILER RELATIONSHIPS

09.25 As Range Rationalisation & Market Uncertainties Change The Playing Field, Generate Shared Victories With Inspiring, Successful Retailer-Manufacturer Collaborations

  • Fulfil the needs of your customer and your shopper by understanding how best to collaborate for mutual profits
  • Engage and excite retailers with advanced presentation methods that will rejuvenate your strategies and develop win/win partnerships
  • Stay innovative whilst retailers are rationalising ranges with future-proofed approaches that prove your value and strengthen partnerships
  • Best-in-class project collaboration for true partnership success

Julie Stevens
Category Controller
Alpro
alpro

NEW! RETAILER Q&A

09.45 Keep The Door Open With Insights Into What Buying & Trading Teams Are Looking For & What Data Will Make Them Sit Up & Pay Attention!
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Ian Chant
Senior Buyer
Wilko
wilko
10.15 From Trade Promotional Planning To Effective Retail Execution: How To Use Big Data & IoT to Improve Performance, Brand Presence & Compliance

  • Trade promotional management and retail execution are the book ends of the same challenge, but not linked – how could you bring these together?
  • It is anticipated that more data will be generated in the next 2 years than in the previous 40 years. How can you take advantage of the data to improve category sales?
  • The Internet of Things, sounds great, but what is it and how do you use it to grow your business?

Andy Pryke
Senior Solutions Consultant EMEA
AFS Technologies
afs
10.30 Refreshment Break With Informal, Facilitated Networking

SHOPPER INSIGHTS & EXPECTATIONS PANEL DISCUSSION

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11.00 Navigate Ever-Changing Shopper & Consumer Missions & Trends For More Insightful, Precise Category Strategies

  • The future of shopping is fast-moving and ever-changing, how can you be at the forefront, not left in the dust?
  • Understand the promiscuous shopper by knowing which trends are fads and which to invest in for truly informed category visions
  • Foresight into the health super trend: where it is heading, how big it is going to get, how to embrace it and sugar tax-inspired innovations!
  • In times of uncertainty at least you can be sure of the seasons; how to make the most of seasonal aisles with a short window of opportunity
  • Invigorate your category with category-led NPD which endures

Leigh McGuigan
Category Development Manager
Baxters Food Group
baxter
Fox
Marketing Director
Pukka Herbs
pukka
Sumit Dey
Senior Category Manager
AB InBev UK
ab inbev
Damien Kennedy
Co-Founder
Wheyhey
wheyhey
Fiona Killen
Senior Category Manager
2 Sisters Food Group
2 sister
Amy James
Category Manager
Greggs

11.30  Bonus Session; Reserved For Exclusive Partner. To get involved in The Category Management Conference – Driving Growth, please call +44 (0)20 3479 2299 or email info@categoryconference.com for more details.

ACTIONING SHOPPER INSIGHTS – NEW

11.45 Understanding Your Shopper Is Only Half The Battle; Convert Data Insights Into Actionable Strategies Which Produce Results

  • Is your shopper at the heart of your commercial strategy? Translate visions into sales by communicating the link between consumers’ needs and your category
  • Anyone can read a data report, give your customers the results they want by turning big data into relevant, actionable solutions
  • Inventive alternatives to overspending on data whilst staying competitive with the big brands

Matthew Langley
Category Manager
Westons Cider
westons

CONVENIENCE

12.05 Navigate Ever-Changing Shopper & Consumer Missions & Trends For More Insightful, Precise Category Strategies

  • Tap into convenience insights for informed commercial strategies which boost growth
  • Interrupt your shoppers’ mission with savvy occasion, promotion and pairing concepts that will see your category in prime shelf space and your consumers trading up by increasing food capture rates and basket spend
  • How to adapt your customer strategy to a different, convenient way of thinking across small-format grocers, symbols, forecourts and independents
  • Overcome internal barriers to actioning shopper insights with tactics on how to achieve success and shopper-centricity within the entire team

Jason Simpson
Senior National Account Manager – Convenience
Lactalis McLelland
lactalis

Access the full Convenience Day agenda here! Book now!

BOOSTING ONLINE – CROSS SECTOR

12.25 Embracing The Omni-Channel World & How John Lewis Is Harnessing Its Digital & Physical Space To Win In An Ever-Changing Retail Landscape
retailer flag
Louisa Nicholls
Senior Online Trading Manager
John Lewis
john lewis
12.45  Bonus Session; Reserved For Exclusive Partner. To get involved in The Category Management Conference – Driving Growth, please call +44 (0)20 3479 2299 or email info@categoryconference.com for more details.

13.15 Lunch & Informal Networking For Delegates, Partners & Speakers

13.45 Informal Discussions & Peer Brainstorming

A) Sales & Account Managers
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Hilary Nithsdale
Trading Controller
Today’s Wholesale
todays wholesale
B) Own Label
retailer flag
Nick Parkes
Head of Own Label
Costcutter
costcutter
C) Smart Snacking – An Evolving Category
Gary Smith
CEO
Bounce
bounce

14.15 Afternoon Chair’s Opening Remarks

UNLOCKING NEW GROWTH CHANNELS – CASE STUDY

14.30 A Case Study On Breakfast Drinks: Creating A Clear Vision For Success & Executing With Pace

Sarah Allaway
Category Manager
Weetabix On The Go
weetabix

DISCOUNTER EXCELLENCE – DELEGATE DEBATE

14.50 As Discounters Continue To Steam Ahead In The Fight For Market Share, How Can You Profit From The Growth Opportunities?
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  • Benefit from discounters without disturbing the rest of the market for strong relationships on all sides
  • Delve into the mind of the discounter shopper and how they differ from other channels
  • How can category managers become more collaborative with discounters?
  • Help transform own label with more coefficient insights in order to secure extra shelf space#
  • Can existing channels compete with discounters on price points in the lead up to Brexit?

WINNING MAIN ESTATE

15.10 Seize Every Opportunity For Growth With Insights Into How Shopper Missions Are Changing & How Your Category Visions Should Be Too

  • Master the challenge of staying innovative in main estate whilst your environment is a-buzz with discounter, online and convenience chatter
  • Explore how shopper attitudes and actions are changing as well as how to adapt these learnings to your category and approach
  • Ingenious in-store activation tactics to grow your sales and shelf space over and above those of your competitors
  • Cutting-edge planagram and fixture navigation methods to attract your shopper and encourage purchases

Penny MacKintosh
Head of Category & Shopper Marketing
graze.com
graze
15.30 Refreshment Break With Informal, Facilitated Networking

MAINTAINING MARGINS

16.00 Support Your Category Through Upcoming Inflation & Combative Pricing Tactics With Savvy Pricing & Promotion Strategies Which Mitigate The Risk Of Increasing Costs & Rationalisation

  • Future-focused promotional strategies which combat increasing ticket prices in the face of inflated costs
  • How, when and where to extract additional value and recover costs as steady price and inflation challenges increase
  • Optimising promotions to drive brand and retail sales simultaneously
  • How to work with your retailer for mutual gains when range rationalisation may appear to be the only option

Chris Mansell
Business Unit Controller
Premier Foods
prem food chris

FUTURE OF CATEGORY MANAGEMENT – THOUGHT LEADERS

16.20 Where Will The Category Management Role Be In 5-10 Years? Stay Ahead Of Industry & Market Changes With Intuitive Visions Into The Future Of Category Management & The Implications For You Today
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  • What is the next phase in the evolution of category management – is it back to basics or burn the textbook?
  • Self-driving delivery vehicles, drones, virtual reality and subway supermarkets, where could category management be heading?
  • Flexible and resilient category strategies to changing market conditions: inform retailing strategies, support mutually-beneficial manufacturer-retailer partnerships and reflect shoppers’ needs for long-term profitable success
  • How will the future of category management be shaped by other roles and what will that mean for your commercial strategies?
  • Be prepared to support your organisation by pre-empting upcoming pricing challenges and future-proofing your category

retailer flag
Nick Parkes
Head of Own Label
Costcutter
costcutter
Dani Busseni
Head of Category Management – Sweet Treats
Premier Foods
prem foods
David Webster
Head of GB Convenience & Discounters Team
Diageo
diageo
Julie Stevens
Category Controller
Alpro
alpro
Hannah Searle
Category Insight Manager
Carlsberg
carlsberg
Ian Thomson
Co-Founder & Comms Director
Thomson & Scott Ltd
skinny fizz
16.50 Official Close Of Conference & Chair’s Closing Remarks

PLUS! Separately-Bookable, Post-Conference Convenience Growth Day, 1st March 2018, Asia House, London. Take A Look At The Programme Below:

Capitalise On Evolving Shopper Missions & Market Opportunities With Insight-Led Commercial Approaches For Profitable, Trend-Led Convenience Strategies Which Drive Long-Term Growth

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09.00 Registration, Networking & Meet & Greet

09.25 Co-Chair’s Morning Opening Remarks
Ian McCabe
Category Controller
Müller
muller ian
Charlotte Roberts
Commercial Strategy Manager
Müller
muller charlotte

SHOPPER MISSIONS & BEHAVIOURS

09.40 Tapping Into Convenience Shopper Mindsets To Shape Insight-Led, Innovative Category O­fferings

  • Refining our understanding of the convenience shopper – just who are they and what do they want?
  • With less data and insights to work with, how can you get the most out of the macro and micro trends?
  • Realistically actioning convenience channel insight for category strategies which capitalise on trends and seize opportunities for long-term growth

Liam Ward
UK Controller – Convenience
Lactalis McLelland
lactalis liam

RETAILER RELATIONSHIPS

10.15 Sustaining Retailer-Manufacturer Partnerships That Weather Changes In The Convenience Market For Category Growth & Commercial Success

  • Cultivate a mutually-beneficial partnership with retailers bought into category strategies around range, price, promotion, shelf and display
  • With limited shelf space, chilled displays and range rationalisation rife – how can manufacturers create offerings which respond to retailer needs?
  • How can manufacturers build long-lasting relationships with retailers when there is no natural platform?

Nick Parkes
Head of Own Label
Costcutter
costcutter 2
10.45 Informal Networking & Morning Refreshments

TAILORED OFFERINGS

11.20 Guarantee Increased Basket Spend With Mission-Based, Segmented Convenience Strategies & Tailored Ranges, Off­erings & Promotions Strategies

  • Personalise your promotions policies to store characteristics to engage shoppers and increase spend
  • Increase capture rates with insight-led strategies which deliver the right offering and range for your stores and customers
  • Appropriately adapting your offerings across small-format grocers, symbols, forecourts and independents

Aimee Baxter
Customer Category Development Manager, Total Snacking

Mondelez International
modelez
11.55 Bonus Session; Reserved For Exclusive Partner. To get involved in The Convenience Growth Day, please call +44 (0)20 3479 2299 or email info@convenienceconference.com for more details.

12.25 Lunch & Informal Networking

12.55 Informal Discussions & Peer Brainstorming

    A. Planogramming & Store Layouts
    Nick Parkes
    Head of Own Label
    Costcutter
    costcutter 2
    B. Success In The Symbol Groups
    C. Remaining Relevant In Small Format Multiples
    D. Winning Propositions & Enduring Partnerships In Forecourt Retailing

13.25 Afternoon Chair’s Remarks

FOOD-TO-GO & MEAL OCCASION OPPORTUNITIES

Competing To Win In A Crowded Market: What Is The Future Of Mission-Led Meal Occasions & How Can You Tap Into It?

  • How can category managers operate with a lack of data to spot gaps and seize growth opportunities within food-to-go over the next five years?
  • Pairing and meal occasion strategies which persuade shoppers to ‘trade-up’ to premium meal deals or snacking solutions

13.40 Ian Garrett
Sales Director – Convenience
Kerry Foods
kerry
14.15 Richard Hemming
Head of Category, Planning
Ginsters
ginsters
14.50 Bonus Session; Reserved For Exclusive Partner. To get involved in The Convenience Growth Day, please call +44 (0)20 3479 2299 or email info@convenienceconference.com for more details.

15.20 Refreshment Break & Informal Networking

INDEPENDENT ADHERENCE – DELEGATE DISCUSSION

15.50 How Do You Convince Independent Retailers To See The Mutual Advantages Of Complying With Category Plans?

  • What actual control and power do head offices have when influencing and incentivising independents to meet their vision after signing up to the fascia? How successful is this?
  • Drive the right category principles and brand vision to ensure retailer buy-in and maintain compliance across range, promotion, display and pricing
  • How do we know when we’ve achieved compliance success? Which KPIs should we focus on to determine success or failure?

FUTURE OF CONVENIENCE

16.10 Adaptive Strategies To Stay Ahead & Capitalise On Convenience Growth In The Changing UK Retail Market

  • What future innovations are set to compliment ever-changing shopper missions and behaviour and how could you use them?
  • How can convenience stores capitalise on click-and-collect and the rise of online shopping forcing people to top-up little and often?
  • How are shopper perceptions of price and value changing and how can manufacturers keep one step ahead?

Maria Petralli
Head of Impulse Category Development

Danone Waters
danone
16.40 Co-Chair’s Closing Remarks & Official Close Of Convenience Day

Please check the website regularly for updates and newly-confirmed speakers. For more information on how to get involved in The Category Management Conference – Driving Growth, please call +44 (0)203 479 2299 or email info@categoryconference.com.